Simo is an Italian brand specialised in fine jewellery. Jewellery has been our family business since 1947. From generation to geneneration our skillful artisan hands mold precious metals to create magnificent collections of necklaces, earrings, rings, bracelets and other fine jewellery. We have evolved and changed throughout those years and continued the tradition of excellence established by our family.

     Simo, an online boutique, was created by Sidalo Gioielli a family owned maison that can be proud of making only handcrafted jewellery made in Italy. Our mission is to offer across the world a high quality, handmade, modern, timeless and genuine fine jewellery.

     Elegant and sophisticated are two words we use to describe our creations. We continually develop our jewellery assortment in keeping with our core values.